CATARACT

Vesely

1

Job assignment / Goal

Communicate the benefits of cataract operation.

2

Creative solution

Some things are engraved in people’s minds even though no one has ever seen them - even with the sharpest sight. Our campaign uses this phenomena to show the contrast between a healthy eye and that affected by a cataract.

CATARACT
CATARACT
CATARACT
CATARACT
CATARACT
CATARACT
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