Our task was to introduce a new product line of Tesco ready-made meals of world cuisine on social networks.
Strategy / Insight
Food can, by its taste and smell, take you to different places without leaving the house.
We introduced ready-made meals, called „minute-food“ to our fans as last minute tour offers. Thanks to them we have mapped all tastes from different countries that Tesco has on offer. We have also prepared a series of stories on Instagram every week, in which we tested the knowledge of our followers on meals from the new offer.