Talent alone is not enough

Slovnaft

1

JOB ASSIGNMENT / GOAL

Create a communication proposal for the 15th year of the program “Talenty novej Európy”.

2

STRATEGY/INSIGHT

There is no need for talented young people in Slovakia. However, talent alone is not enough. Conditions for its development are equally important.

3

CREATIVE SOLUTION

In the campaign, we portray young people who have talent, but they lack equipment for its development. The campaign is enriched by a free violin MasterClass-like lesson hosted by talented violinist Ferdinand Slezák.

Talent alone is not enough
Talent alone is not enough
Talent alone is not enough
Talent alone is not enough
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