1
JOB ASSIGNMENT / GOAL
Create a communication proposal for the 15th year of the program “Talenty novej Európy”.
2
STRATEGY/INSIGHT
There is no need for talented young people in Slovakia. However, talent alone is not enough. Conditions for its development are equally important.
3
CREATIVE SOLUTION
In the campaign, we portray young people who have talent, but they lack equipment for its development. The campaign is enriched by a free violin MasterClass-like lesson hosted by talented violinist Ferdinand Slezák.
