A goal was to create a campaign promoting not only the product and its benefits, but also presents the positioning of the brand as a planet-friendly manufacturer of 100 % bio beverages.
Strategy / Insight
Jablčnô is free of technology trickery so we’ve let inspire us in the creation of our strategy targeted at simplicity, honesty, and truth.
The creative idea is also without any tricks at all. Inspired by the approach of the client to their product, we’ve stayed true to the brand both with the series of visuals and online videos. Handmade, just with apples and faithfully in-house.