Introducing a novelty in the portfolio - a purely natural hot drink - Hot Apple.
Strategy / Insight
Thanks to its purely natural composition, the hot apple is a tasty and healthy alternative to hot drinks, but not so well known. We, therefore, tried to give people a suitable reference and association for consuming the product to show them when it is best to drink a hot apple.
Winter, cold, snow, frost - similarly unpleasant situations on the outside, we creatively turned to the advantage with a warm natural drink by our side. We continued with the set visuality and enriched the series of visuals with mugs with a hand-stitched and pleasantly warm execution detail.