DARK campaign

DARK

1

Job assignment / Goal

Demänovka DARK product relaunch

2

Strategy / Insight

To get the most out of your night out it’s important to make the right choices - company, clubs, drink...

3

Creative solution

We position DARK as a true nightlife specialist. We used a parallel between a natural behaviour of wildlife and wild life in the streets of the city to tell a documentary style story of the DARK pack.

DARK campaign
DARK campaign
DARK campaign
DARK campaign
DARK campaign
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Tesco Slovnaft Slovanet JTRE METRO BabyBel Karička Matyšák Innogy Vesely Demänovka Afri cola Pierre Baguette Kláštorná Kalcia Rádio Vlna Malinô Brdo Traco Computers Optifin invest
  • Tesco
  • Slovnaft
  • Slovanet
  • JTRE
  • METRO
  • BabyBel
  • Karička
  • Matyšák
  • Innogy
  • Vesely
  • Demänovka
  • Afri cola
  • Pierre Baguette
  • Kláštorná Kalcia
  • Rádio Vlna
  • Malinô Brdo
  • Traco Computers
  • Optifin invest
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