Cheering at home
Job assignment / Goal
Create a 30‘ TVC broadcasted during the sport events.
Strategy / Insight
During the pandemic, fans have switched from actual travelling to watching sports from the comfort of home. Having a well-functioning internet and TV is more necessary than ever.
We dramatize the meeting of two worlds: fans and sports laymen. The result is not a loss or a draw, but a clear victory for a sense of closeness and belonging.