We pretty cuddled our “Pamper your mom and win” campaign. Our client Karička decided to appreciate our moms as a symbol of family care, so we prepared a creative concept of nationwide competition based on motivational mechanics. We left the whole “pamper stuff” up to the people. We asked the mothers themselves what would be most pleasing to them and based on their responses we prepared a campaign into which whole Slovakia was involved.
On receptyzosrdca.sk website we published a competition where Karička fans gave their mothers the most valuable gift – their time. In addition, visitors of the website could also create a special postcard or were inspired by many tips how to pamper their moms as well.
What we knew a long time ago was also confirmed at the end of the campaign – our fans are truly hearty – 2 373 Karička fans gave their moms more than 3 years of their time. All for moms, from heart and with zest.