Branding stops

Tesco

1

Job assignment / Goal

Launch of the Tesco Online Shopping Service
in Žilina and surrounding area. The main tool outside the online campaign was to be
a branding bus stop in Žilina.

2

Strategy / Insight

Waiting for the bus can be used in various efficient ways. For example, buying food
via mobile.

3

Creative solution

We changed the bus stop to a pop-up shop with all the basic food and chemist's products with barcodes. We then presented this activity
to people by video "Types of people at the stop" along with the successful youtube trio
„Naked Bananas“

Branding stops
Branding stops
Branding stops Branding stops Branding stops
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Tesco Slovnaft Slovanet BabyBel Karička Matyšák Innogy Pierre Baguette Kláštorná Kalcia Rádio Vlna Malinô Brdo Northfinder Traco Computers Optifin invest Citadelo
  • Tesco
  • Slovnaft
  • Slovanet
  • BabyBel
  • Karička
  • Matyšák
  • Innogy
  • Pierre Baguette
  • Kláštorná Kalcia
  • Rádio Vlna
  • Malinô Brdo
  • Northfinder
  • Traco Computers
  • Optifin invest
  • Citadelo
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