Campaign design for the 16th Cinematik International Film Festival.
Strategy / Insight
Absolute film enthusiasts as well as ordinary spectators will meet at the film festival. After watching the film and leaving the cinema, both groups tend to rate the film they just saw. Endless debates about films are as important to these groups as watching them.
We dramatized the meeting of these two festival worlds through dialogue, where extreme sophistication runs into simple sincerity. In print, we supplemented the distinctive typography with photographs of the details of the festival center - the iconic, brutalist monument of the House of Arts in Piešťany.