My thing

Afri cola

1

Job assignment / Goal

Launch the german legend Afri cola

2

Strategy / Insight

Afri cola brings a light-hearted attitude to life, based on setting up a mirror of often banal social conventions.

3

Creative solution

We gave up on sweetened images, sticky gestures and sparkling phrases, instead of we put Afri cola on the edge of dictating the only truth worth enjoying - no one can dictate what's right, what to do, and what to think. Simply keine patterns!

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